As I see it… a missive about the economic mess we are in

What happens when the money runs out? our federal government has been spending money at unsustainable pace for decades now.
now one can say “that’s ok, we will just tax the rich; they dont pay their fair share!” I really cannot speak to that except that the rich(whoever they are) can provide themselves with enough shelters and tax lawyers and lobbyist to keep what they have. We cannot tax the poor because frankly they are not tax producers but rather tax consumers (beneficiaries of tax entitlement programs). So that leaves the poor middle class to shore up revenues by raising the rates and remove the few tax benefits left to them.

The trouble is that while the Middle class has the means to bear the tax burden (for now). they are the consumers of goods and services that the economic engine desperately requires to keep running and its base is shrinking because the “income” the governments( Federal, state and localities) increases, and is redistributed to programs for entitlements and to keep the governments running which is fine if their growth was static but its not the case.government spending budget keep increasing and needs to be funded.

Government might increase the sales tax or impose new fees (a tax without calling it a tax) which takes more out of an individual middle class family budget which reduces the amount of discretionary income that t a family might spend for consumption which will amount the amount of growth of consumption which the economic engine need to keep growing. since the engine that requires ever increasing sales to keep growing. it start to sputter when there is less of the fuel it need. companies that sell goods consider the possibility and shrink the workforce accordingly. Those people lose their jobs, they have no income and not only do they stop being income producers but might require those them to become an income consumer and the cycle starts into a cycle.
The point is that government must have the ability to shrink and grow in terms of way the economic engine grows and shrinks; right now it cannot because of rules law and entitlements. The best it can do is grow or cut spending and decrease or increase taxes. it can also drop people from the entitlements but it is painful and collectively, governments are reluctant to do so; especially in election cycles. I think we see this all too well in current events. We have unsustainable government growth and a shrink revenue base and a government unable or unwilling to do much about it.

I really doubt that anybody has read the post to this point and I think that it largely the problem. We all know something is wrong but all we collectively do is “kick the can down the road” and do what we can in the short term, blame the other side and ignore the long term problems with the appearance we are doing something.

What is Successful Social Media?

Despite the recent buzz about social media, it is not a particularly novel concept in terms of conventional top-down marketing. What is new about social media is the pronounced use of technology and workflow practices, in this context social media is being employed as  a new paradigm; a new way of looking at the relationship and the firm through the lens of new technologies. In today’s market environment, technology, the advent of ubiquitous broadband internet and economic circumstances have presented businesses, governments and individuals with unique opportunities to communicate directly and engage deeply and form profound bonds between individuals, businesses and between companies and customers.  So that these engagements become relationships, which become deeper with time and persist beyond a single one-off transactions.

Technologies and the new landscape

Today’s technologies in mobility, in transaction processing and the ever ubiquitous Internet have can and will change the commercial landscape forever.  Social media platforms like Facebook, Google Plus and Twitter have provided new opportunities for individuals to connect communicate and interact and have changed the game for commerce forever. Engagement and trust is even more necessary than ever in the era of ecommerce and micropayments and the clicks of ecommerce surpasses the bricks of conventional retailing.

The Cultural Imperative

 Given this new commercial environment, responses to inquiries must be rapid and correctly handled; the customer experience must be well received and properly  lead and managed. Brand reputation becomes a treasured if intangible asset.  The injury of brand and reputation can be because a customer will not only stop doing business with you but can and will tell 16 of his closest friends of his experiences. There are plenty of studies and documentation to prove it.

Here where the rubber meets the turf… it ultimately becomes about building loyalty by design.  Businesses must concentrate on forming those deep and enduring relationships with their customers to retain them, to enable those customers to see that they are genuinely valued and want to identify and affiliate with the   brand and ultimately become an advocate for the brand.  There is nothing like “word of mouth” advertising and the correct use of social media can make that happen with little cost to the enterprise.

What is the correct use of social media?

In order to do this correctly, we must understand the common message of what this new paradigm means. Along with the adoption of social media there must be a cultural imperative. The culture must also be proactive and customer centric this can mean nothing short of a change in culture. It requires an elevation of what can be termed “customer experience “and commitment for every executive, technician, every secretary and clerk in business to contribute and reinforce that imperative.

It requires the enterprise to be wildly proactive about solving a problem, selling the products or  develop a solution, It means getting  both peer and customer and vendor to effect a positive outcome; commitment and buy in that must made by everyone from chairman on down to the cleaning staff.

Politics and governments are not immune

It is not limited to the commercial arena, Federal, state and local government must also use social media couple with technology to be responsive to their constituencies. in the 2008 election cycle it was determined that President Obama was elected to his position largely due to his use of social media; particularly the use of social media to solicit contributions and raise brand awareness. There are initiatives within many local governments to report traffic congestion and street maintenance issues. Some localities are using social media to solicit feedback from communities about zoning and building issues. The Military recognized the use of social media to allow soldiers overseas to communicate and engage more deeply with their loved ones. The cost was virtually nothing but a change in policy ( a change in culture) but the benefits in terms of troop morale was incalculable.

The Takeaway

Social media when coupled with the technologies  and ubiquitous internet provides the  means to improve  bottom lines and in turn, provide better and much more personal service, get rapid feedback and can create many market opportunities to create more transaction volume from a loyal and consistent following, With that said, social media must be also accorded with a strong proactive customer experience policy and mindset; perhaps even elevation of the customer experience and relations to a c-level position.  Another suggestion would be to drive the leadership of customer experience as deeply down the hierarchy as possible. This would involve employee training and cultural changes to insure that customer engagement is always positive and problems are remedied as rapidly as possible.


I think one of the major problems is our current administration is hostile or at the very least, unfriendly to small business which many weill asset that creates most of the job in America. The administration must understand that the sconomy begins with JOBS, they enable americans to buy the goods, to pay the taxes to finance … See Moretheir economic adventures and social engineering.
To be fair, big government would prefer to deal with big business and big labor, big banks and weathy (big) americans; its easier to deal with 500 large corporations than a million small businesses. The fundamental issue is that the small businesses that really create the economic traction to get the nation spun up and humming. The adminsitration barely pays lip service to that.

Advanced Global Personality Test Results

Extraversion |||||||||| 36%
Stability |||||||||||||| 53%
Orderliness |||||||||||||||| 63%
Accommodation |||||||||||||| 56%
Interdependence |||||||||||| 50%
Intellectual |||||||||||||||| 63%
Mystical |||||| 23%
Artistic |||||||||||||||| 70%
Religious || 10%
Hedonism |||||||||||| 43%
Materialism |||||||||||| 50%
Narcissism |||||||||||| 50%
Adventurousness |||||||||||||| 56%
Work ethic |||||||||||||||||| 76%
Self absorbed |||||||||| 36%
Conflict seeking |||||||||||||||||||| 83%
Need to dominate |||||||||||| 50%
Romantic |||||||||||| 50%
Avoidant |||||||||||||||| 70%
Anti-authority |||||||||||||||||||| 90%
Wealth |||||| 23%
Dependency |||| 16%
Change averse |||||||||| 36%
Cautiousness |||||||||||||||| 70%
Individuality |||||||||||||||| 63%
Sexuality |||||||||| 36%
Peter pan complex |||||| 23%
Physical security |||||||||||||||||| 76%
Physical Fitness |||||||||||||||| 64%
Histrionic |||||||||||| 43%
Paranoia |||||||||||||||| 70%
Vanity |||||||||| 36%
Hypersensitivity |||||||||||| 43%
Indie |||||||||||||||| 65%

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